New GCAP's Exhibit Hall

Starting with only 34 Booths Spaces for 2009

Additional Booths will be added for 2010

Operators Ammonia Convention set up for touring when ammonia tech's and engineers visit GCAP's training program. Booths will be 10 feet wide and 6 feet deep. Over 5,000 square feet of display area. This equipment area will be set up year around for display.

We Are Getting back to the basics.

A tough economy magnifies the importance of doing the BASICS really well. When dollars are tight, competition increases. When competition increases, the small differences between companies and their approaches to the market (their marketing strategies) start to become more noticeable. My best advice to business like ours, is to do the things they know they must always do, but simply do them better. In my opinion, going back to basics, but executing at a higher level, is a huge way to help keep our staff and clients focused on improvement. By the way, a significant "perk" to this - if your clients use a down economy to sharpen their overall approach to marketing during the doldrums, when times get better, they will bring with them improved approaches which will serve them when the economy booms, as well as when it is busting. We feel that the new exhibit hall will have the right approach to our customers needs that can bonded and deliver a better network in sales.

Pink is the Hallway.

Howe	GEA PHE	16	27
2	GEA PlatPlate	17	28
3	10	18	29
4	11	19	30
5	Hermetic Pumps	20	31
6	13	21	32
7	14	22	33
	15	23	34

	24	25	26

Annual Fee for Space is $3,000.00

Booths For Year Around Exhibit Hall:

This is a great marketing boost to kick off the New Year. With the economy changing, so does marketing strategies. The building will be a first class convention hall for our supporting customers to tour when they are using our training facility. Over the last two years, GCAP has averaged close to 1000 Ammonia Students per year. These students range from service techs, contractors, and chief engineers. How best to market your product than to display direct to the end users. End users will not send many personnel to the next few conventions because of the budget crunches. So we are promoting a convention hall we take to our students when they are training. Two birds for the same price. Training and attending a convention about ammonia.
Think about it. Not a 4 day convention that cost 10's of thousands of dollars, but 365 days convention for fractions of the cost.

Advantage in participation.

Each year many companies discard their old booths and purchase new art work and display units. Our new convention hall is a perfect place to set up this old booth to recoup some of the cost to expired convention equipment. There is no need for it to be put away and let it collect dust when it can still make your company money through more exposure.
You will have a designated booth space to display your company's information on a annual rental agreement.
Once your booth design has been chosen, it will remain set-up "throughout the year" in our convention hall.
We will restock your booth with your supplies and handouts. When they get low, our staff will notify you for replenishment.
We will keep the display's clean and organized after each week the hall opens for display.
Your company can come in at any time and make any design changes to your preferences.
You can ship booths and we will assemble or erect the booth for the vendor.
Never need to tear down and it will not accumulate a labor charge for maintaining this booth.
Additional booths space will be added onto the Main Exhibit Hall in Fall of 2009.

GCAP's Training Team at Garden City, Kansas

Everyone scared . We want to help our staff and clients focus on the things they control. And, to some extent, tune out the things they don't. No, I'm not advocating being ignorant or oblivious, but when we are talking about how to best serve our customers as entrepreneurs, I find that when business owners get too wrapped up about "the big picture," they lose focus on what they can control: their approach to running their company. Sometimes rolling up your sleeves, turning off the media's drama (They make more money when there are sensational things to talk about!), and focusing on their own little business, is the best medicine.

Close Up and Head to the House: Recessions are times when our pessimistic sides start to win. But our best entrepreneurs are optimists. No, that doesn't mean they are Pollyanna or have their heads buried in the sand. But it does mean that when the vast percentage of the populous is panicking, the cool headed business men recognizes that economies go up and economies go down - and faith that the economy will get better. The more they remain upbeat, the more they counteract all of the negativism. Since there has been an economy, there have been good times and bad times. And every time it goes bad, there are those who join the panic train, and those who emerge from the challenges better off than they were going into them. The entrepreneur's attitude is key. Not only on a micro level, but on a macro one as well!

Our Training program is working harder than ever. Yes we have lost customers, but we are working to gained two more to take there place. Very excited about the months ahead of us and we plain to grow and train even more. With this attitude, it has made us number one in ammonia training.

( signed staff at GCAP)

Jeremy Williams @ 620-271-0037